<p>As someone who is always anxious to keep moving forward, I often look for ways to give my business a boost and keep me motivated. Forming a marketing strategy does take time and seeing results can take even longer. However there are a just a few things you can do today from home to give your business a quick boost, and they don&#39;t require technical skills! Here are 10 marketing quick wins!</p><h2>1. Reintroduce Yourself</h2><p>This is an absolute must in marketing, even if you&#39;ve introduced yourself many times before on social media, reintroduce yourself again! Remember you are a small fish in a very big pond. There will always be someone who does not know your brand. On average, consumers need to be exposed to your brand 7 times before even considering you, so keep saying hi! If you&#39;re stuck for what to post, include the following;</p><ul><li><p>The “why” behind your business.</p></li><li><p>A fun fact about yourself or your product.</p></li><li><p>End with an open-ended question to spark engagement.</p></li></ul><p>This will keep your brand fresh in people’s minds and invites interaction. </p><h2>2. Like and Comment</h2><p>On social media, many account holders continue to post daily but miss one super easy marketing tactic that can boost their brands online presence. Spend 10-15 minutes every day liking other peoples content and writing meaningful comments. For example,  if you run a candle-making business, comment on posts about home décor or other craft accounts. You can write something thoughtful, like: &quot;I love your setup, it’s so inspiring! Have you ever tried incorporating candles into your décor?&quot;</p><p>By engaging with other peoples content in this way, you are increasing awareness of your brand. Your own content is also more likely to receive engagement in return.</p><h2>3. Reach Out To A Customer</h2><p>Reaching out for a product review or simply asking for some feedback on your service shows you care. For example, once you receive a sale, you can follow up with a message like; “Hi [Name], I hope you’re enjoying your [product]! I’d love to hear your thoughts, your feedback helps us improve.”</p><p>This personal touch enables your brand to linger in their minds that little bit longer and can encourage them to share your brand with friends and family.  </p><h2>4. Create a 1 Minute Video</h2><p>Share a short video of yourself, speaking honestly about a challenge you have recently faced, and discuss your feelings. This honest and open approach stops many people in their scroll! Consumers want to hear the good and the bad, and videos like this resonate with customers.  Raw and honest videos typically outperform professionally polished videos because of how relatable they are. So take a deep breath and give it a go!</p><h2>5. Take A Photo of Your Work Setup</h2><p>Whether you work from the kitchen or you&#39;ve got a little corner in the house, take some photos! This is authentic, original imagery that your audience has not been privy to before. Letting your consumers in, will help them to connect with your business more. For example: “Here’s my little corner where all the magic happens! Where do you like to work on creative projects?” This gives your audience a glimpse into your world, making your brand more relatable and human.</p><h2>6. Pitch a Guest Post</h2><p>Reach out to an independent blogger operating in your niche and propose writing a guest post for their site. A guest post enables greater visibility and an opportunity for a backlink. A candle maker might offer a post titled “The Top 5 Candle Scents for Relaxation.” When pitching this to a blogger, be sure to personalise your message and explain how the post adds value to their readers. This step may take longer than the other marketing quick wins, however this simple step is something you can do today!</p><h2>7. Ask A Question</h2><p>Social media is a great place to fire out a question.  It gets consumers thinking about how they will respond to your brand. Make sure your question is relevant to your business, for example a candle making business may ask what consumers favourite candle scents are and why. Not only would the post spark conversation, the responses would also be valuable insight for your business.</p><h2>8. Search For The Latest Keywords</h2><p>Whilst keyword research in ongoing. This is a task that is often overlooked. Make use of free tools like Google Search Console and Google Trends to find trending keywords in your niche. For example, you could find out if &#39;eco-friendly candles&#39; is a trending term. If so, how can it be implemented into your content? Don’t forget your social media bios! Incorporating keywords there helps people find you more easily. </p><h2>9.  Tell Someone In Person About Your Business</h2><p>You may be someone who has shouted about your business to friends and family for a long time, or you may feel uncomfortable about bringing it up. Perhaps you don&#39;t want lots of questions or you simply don&#39;t like the limelight! That&#39;s ok! Instead practice mentioning your business naturally e.g. “I recently started a candle business and it’s been so rewarding creating products people love!” Word-of-mouth marketing is one of the most effective forms of marketing, and the more you talk about your business, the more comfortable and confident you’ll become.  Another quick win!</p><h2>10. Update Your Linkedin</h2><p>Many new business owners or startups have not updated their Linkedin accounts. But Linkedin isn&#39;t just for professional job seekers, it&#39;s an opportunity to showcase your business! Update your current job role with perhaps &#39;Founder of...&#39; or &#39;CEO of...&#39; then start thinking about the kinds of skills and experience you have gained so far from this role and add them to your profile! You may even want to revisit your bio! And lastly, is there a link to your website or online store? Another quick win for you today!</p><p>These 10 quick wins are designed to give your business a noticeable boost today. While they’re impactful in the short term, remember they’re no substitute for a well-thought-out, long-term strategy. Use these tips to complement your ongoing efforts and keep your business moving forward. </p>

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Easy Social Media tasks you can perform to keep you motivated and boost your online presence. 

Marketing Quick Wins

10 Marketing Quick Wins For Small Businesses

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<p>We all know that content writing is a superpower when it comes to marketing, but many businesses miss the mark when trying to communicate their products and services. When I first launched my business, I was so proud of the products I had created. I’d spent months perfecting every detail. Yet, despite my excitement, sales were practically non-existent, and I couldn’t figure out why. I listed all the incredible features of my business planners in my product descriptions; the sleek design, the number of pages you get and even that it’s printable! But nothing seemed to really resonate. Then one day, it occurred to me that I’m not actually telling my customers why they need it! I wasn’t connecting with my audience because I hadn’t shown them how my product could make their lives better. I had focused on features and completely overlooked the benefits. </p><h2>What Are Product Features?</h2><p>Product features consist of what the product is made of, what it can do, and all the impressive stats that go with it. Think material, colour, capability, and quality. Examples of features include; 30% less sugar, 50-inch screen, built-in web browser, all of these are features. They’re great for giving customers a quick rundown of what your product offers, and they help when comparing products. Features are typically shown as bullet points or written as technical descriptions. This is particularly important for customer who are at the research stage of buying. They will be actively searching for these important keywords and so listing the features is extremely important for SEO. </p><p>However, features alone do not sell. Your customers want to know why those features matter and how they’ll make their life better. This is where the benefits come into it. </p><h2>What Are Product Benefits? </h2><p>Benefits explain how your product makes customers lives easier, better, faster, how it solves your customer&#39;s problems. They want to know what’s in it for them. If your product descriptions includes benefits, you’re brand is instantly more relatable because you’re talking about what really matters to the customer. Benefits get to the heart of what people care about. Examples of benefits include;<i> &#39;Helps you stay active and achieve your fitness goals&#39;</i> and <i>&#39;Minimises interruptions to your routine with a long-lasting battery&#39;.</i> Whilst your customer is less likely to be conducting an online search for these benefits, it is content like this that translates the features and leads to a purchase. </p><p>Benefits are even more important when features are particularly technical. Not everyone will understand megabytes! Benefits can translate complicated features into something meaningful. </p><h3>Features and Benefits at Work</h3><h4>A Cupcake </h4><ul><li><p>Feature: Bite-sized, vanilla sponge, light blue frosting, 30% less sugar.</p></li><li><p>Benefit: Satisfy your sweet tooth guilt-free while maintaining a healthy weight.</p></li></ul><p>See what we did there? The feature is cool, but the benefit says: &#39;You can indulge without the guilt!&#39; And who doesn’t want that?</p><h4>A TV </h4><ul><li><p>Feature: 4K resolution, 50-inch screen, on-demand content, built-in web browser.</p></li><li><p>Benefit: Everything you need in one place, stream your favorite shows instantly, no extra devices needed, and scroll through social media all from your TV.</p></li></ul><p>Here, the benefit simplifies the technical details and gives your customer a reason to get excited. No messy wires, no need for multiple remotes, it’s all built-in convenience.</p><h4>Swimming Lessons </h4><ul><li><p>Feature: Taster lesson provided, one-to-one coaching, weekend availability.</p></li><li><p>Benefit: Try before you buy, enjoy personalised coaching to boost your confidence, and schedule lessons that fit into your busy week.</p></li></ul><p>Here, the benefits speak to real-life concerns like time management and commitment. The message? &#39;We’ve got your back, no pressure to dive right in.&#39;</p><h3>Why Benefits Work Like Magic </h3><p>The reason benefits work so well is because they speak directly to your audience’s needs and pain points. While features explain what a product is and help you customers to search for the product, benefits explain what a product does for the customer. They make your product relatable, meaningful, and downright irresistible. And when your audience feels understood, they’re far more likely to connect with your brand and stay loyal.</p><p>Remember: features inform, but benefits inspire action. If you want to move your audience from thinking “That’s great,” to “I need this,” always lead with the benefits.</p><p>Next time you sit down to write about your product, focus on what your customers will gain, and watch as your content creates deeper connections with your audience. </p>

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Many businesses miss the mark when trying to communicate their products and services. Understand how to communicate the benefits of products and build lasting connections. 

Product Descriptions

How To Write Product Descriptions That Sell

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<p>Search engine optimisation was probably the last marketing strategy I wanted to explore. It seemed overly complicated, stressful and not something I felt I qualified to do. But when I discovered that most of my articles were barely making it to the second page on google, I realised I needed to bite the bullet and get to grips with SEO! I was pleasantly surprised to discover how much I could do to improve my position on google. Using simple steps, I was not only able to increase my sites ranking, but reach the top for relevant search terms! </p><p>So, this guide is designed to help anyone, who like me, may be avoiding SEO, optimise your website using beginner friendly tips, so you can get your business found on Google.</p><h2>What is Search Engine Optimisation?</h2><p>First of all, Search Engine Optimisation (SEO) is a digital marketing strategy designed to enhance your website’s visibility in search engine results, driving organic traffic to your site without the need for paid advertising. </p><p>By optimising various on-page and off-page factors, such as keywords, content quality, back links, and user experience, you can improve your site’s ranking for search queries that are relevant to your business. For example, utilising keywords like &#39;London women&#39;s hair salon&#39; in a sites meta descriptions can increase your visibility for women looking for local salons.</p><p>Higher rankings make your site more discoverable to your users, increasing your chances of attracting visitors interested in your offerings. It’s a very effective long-term strategy that helps build trust and authority online.</p><h2>How does Search Engine Optimisation work?</h2><p>So, time for the nitty gritty! When someone types a search query into Google, it will produce a long list of results over a huge number of pages, these are Google&#39;s indexed web pages. Results ranked first, are positioned there because the search engine has deemed them most relevant to the user’s search. </p><p>The higher the ranking, the more organic traffic these pages will receive. Organic traffic refers to the site visitors coming from unpaid sources, it&#39;s your FREE traffic! Organic traffic typically accounts for 53% of all website traffic. </p><p>SEO = Organic Traffic. This is what we are all striving for – free traffic!</p><h2>How do I get started with SEO?</h2><p>To get started with search engine optimisation, there are a few tools you&#39;re going to need to get setup, we call them the 3G&#39;s;</p><h3>Google Search Console</h3><p>If your site is live, its important to find out how well your site is performing before you begin optimising it. For this you must sign up to<a href="https://search.google.com/search-console/about"> Google Search Console</a>, this is a free tool you can use that can tell you exactly how well your site is performing in google’s search results. </p><p>Changes or improvements you make can be closely monitored. Most importantly, you can find out if your site has even been indexed yet (added into google search results) If it says &#39;URL is not on google, click &#39;request indexing&#39; and your URL will join a queue, waiting to be crawled. It can take up to a 2 weeks for your site to be indexed, so don’t put in more requests. </p><p>However, if your pages are still not being indexed there is unfortunately a long list of possible reasons why. <a href="https://developers.google.com/search">Visit Google Search Central</a> for troubleshooting.</p><h3>Google Analytics</h3><p>If your sites pages have been successfully crawled and added into googles search results, you will now be discoverable. So, now you&#39;re ready to<a href="https://developers.google.com/analytics"> sign up to Google Analytics</a>, another free platform that will enable you to start monitoring the traffic you receive. You will be able to find out how much traffic you are getting and where its coming from. </p><p>This data will help you to make decisions about how to promote your site. Now, it will take a few days for data to be gathered so be patient.</p><h3>Google Business Profile</h3><p>Once your accounts are set up, you should<a href="https://www.google.com/intl/en_us/business/"> consider getting listed on google</a> with a business profile. This is particularly important if you run a business with a physical address. Perhaps you run a salon, a shop or have a small office somewhere. This profile will help your customers to find you as you will be added to Google Maps and it will of course link to your website.</p><h2>How Do I Search Engine Optimise My Sites Content?</h2><p>Now its time to plan what content will be on your site. This includes everything from blog articles, to your About page. </p><h3>Research Keywords</h3><p>First<a href="https://ads.google.com/home/tools/keyword-planner/"> head over to Google’s Keyword Planner</a> and <a href="https://trends.google.com/trends/">Google Trends.</a> Here you can discover what keywords (related to your business) people are searching for specifically. </p><p>Focus on <b>search frequency </b>and <b>level of competition</b>. It is these two measurements that are particularly important. Aim for keywords with a monthly search volume of at least 1,000, a figure less than this suggests it is an unpopular search term. Make sure your keyword has with low-medium competition, this will make it easier for you to rank highly.</p><p><b>Google Trends</b> is a site that can reveal how popular a keyword is by scoring it from 0-100. So for example, if you are selling a product titled ‘children’s craft box’, but the search term scores 20, you should look for a related term instead. Perhaps your customers are using keywords like ‘kids’s activities’ or ‘children’s craft gifts’. In which case, these are the keywords you should be including in your metadata. Choose keywords with a Google Trends score of 50 or higher.  </p><h3>Write Website Content</h3><p>The content on your site must be clear, well-written and contain the keywords that you have newly discovered. Be sure to highlight exactly why your site exists and provide in-depth content for the About page.</p><h3>Start a Blog</h3><p>Having a blog on your site can increase traffic by up to 300% percent. It is a no brainer to include one on your site as long as you regularly add to it. Blog articles are an excellent way to include relevant keywords that your customers will be searching for. It is advised to have at least 20 blog articles to improve your discoverability. If you&#39;re stuck for content, consider the following; common customer questions, industry trends and tutorials or how-to guides related to your products or services.</p><h3>
Provide Metadata</h3><p>Your metadata is the extra information you write for search engines that explains or summarises the content on your site or pages. This is crucial information picked up by search engine algorithms, so make sure you use the keywords you have researched. If you are a blogger and you use <a href="https://ghost.org/">Ghost</a> or<a href="https://wordpress.com/"> WordPress</a>, there is a clear option to edit your metadata in settings before publishing an article which allows you to include more keywords.
</p><h3>Incorporate Links</h3><p>
Links are a powerful tool for optimising your website and a super easy way of increasing its search engine ranking. Start by incorporating <b>internal links, </b>links that connect different pages or articles on your own site. These not only enhance user navigation but also improve your site’s credibility and quality in the eyes of search engines. For instance, if you’re writing about a new product, include links to related products or articles.</p><p><b>Inbound links</b>, also known as back links, are another valuable asset. These are links from other websites to yours, bringing traffic directly to your site. To increase your inbound links, consider asking your suppliers or partners to link to your website, helping customers discover where they can purchase your products. When these links come from high-traffic or reputable websites, they can significantly improve your search engine ranking.</p><p>Finally, don’t shy away from <b>outbound links</b>, which direct users to other reputable websites. While it might seem counter intuitive to send users elsewhere, outbound links to high-quality sites actually signal to search engines that your content is well-researched and credible. For example, if you run a fashion blog and write about the latest winter trends, you could link to a site like ‘Selfridges’ where users can shop for the featured styles. Over time, frequent use of outbound links can also support affiliate marketing opportunities, adding another layer of value to your content strategy.</p><h3>
Guest Post</h3><p>Guest posting involves writing a post on another website or blog, also including your business or blog name and a link to your site. Not only does this boost your site ranking once again, this is a great way to encourage traffic back to you and increase your brand awareness. There are blogging sites which allow you to guest post such as <a href="https://blog.hubspot.com/">Hubspot</a>. However you can also contact an independent blogger to find out if they would allow you to guest post, but only if your content is relevant to their users too! A guest post about how to make the perfect vegan dish, is no good posted on a blog about cars. If you do get the opportunity to guest post for an independent blogger or business, be sure to return the favour! Remember this can also help drive traffic to your site.
</p><h3>Request Reviews</h3><p>Reviews are an excellent way to search engine optimise your site, as google favours sites that are highly-rated. It adds to your credibility, so make sure this is enabled. You should also be heavily engaged here and respond to reviews where possible. Even if it is a simple ‘thank you’, you are engaging with your audience.</p><h3>Be aware</h3><p>Not every business or blogger uses approved techniques of Search Engine Optimisation. Some techniques involve deceiving users and manipulating indexes (search engine spamming). It is important that you follow approved methods </p><p></p>

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Understand why customers can't find your business when searching online and discover how to fix it.

Search Engine Optimisation

How to Use SEO to Get Your Business Found on Google

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<p>Imagine scrolling through your feed when you stumble upon an ad. Within seconds, it grabs your attention, makes you smile, laugh, or perhaps it pulls at your heartstrings. By the time it’s over, you’re not just aware of the brand, you feel a connection towards it. That’s the magic of emotional marketing. It isn’t just a clever marketing tactic; it’s an experience. And when done right, it can transform your casual viewers into loyal fans. Let’s dive into how you can harness this powerful tool. </p><h2>What is Emotional Marketing?</h2><p>It’s all about tapping into feelings to create an instant connection between a brand and its audience. Emotional marketing isn’t just about what the brand says, but how it makes you feel. And guess what? People don’t always remember the exact words in an ad, but they&#39;ll always remember how it made them feel.</p><p>Think about the last time you shared an ad or a post. Did you share it just because you liked the brands logo? Probably not. But what about that one ad that made you cry? Or the hilarious reel you just <i>had</i> to share? That’s emotional marketing working its magic.</p><h2>Why Does It Work So Well?</h2><p>Because feelings are deeply personal, they have a powerful impact on our decisions. When something makes you laugh, cry, or get goosebumps, it leaves an impression. That emotional response becomes a memory, and that memory forms a bridge between you and the brand. This connection is what builds loyalty. Just like you keep returning to your favourite comfort food because it makes you feel good.</p><p>Emotions are a secret weapon in marketing. Whether it’s excitement about a new product, nostalgia for the good old days, or a little bit of FOMO (fear of missing out), emotions influence decisions far more than we realise. We like to think we’re rational, but feelings often run the show.</p><p>This is why emotional marketing is so effective: people remember how a brand makes them feel, not the bullet points on a brochure. Emotions create lasting memories, memories build strong connections, and connections breed unwavering loyalty.</p><h2>Is Emotional Marketing Ethical? </h2><p>You may feel that emotional marketing crosses the line in terms of ethics. The line between influencing and manipulating can indeed be blurred, especially when emotions like fear or guilt are exploited. For-profit brands targeting vulnerable groups or using sensitive topics for financial gain cross is deeply unethical.</p><p>The good news? You don’t need to manipulate to succeed. Brands that evoke positive emotions like happiness, inspiration, or connection, build trust and long-term loyalty. Stick to authenticity and positivity, and your emotional marketing will remain both effective and ethical.</p><h2>How To Create An Emotional Marketing Strategy</h2><p>So you&#39;ve decided emotional marketing is right for your business! Wise move. There are just a few key decisions you must make in order to implement this strategy.</p><h3>1. Choose an Emotion</h3><p>When making decisions about your marketing piece or campaign, choose the emotion you want to evoke first. You must choose an emotion that is both relevant to your business goals and caters towards the customers needs. Typically for-profit brands aim for a positive emotion, however, you will find that non-profit organisations usually aim to shock their audience or instill feelings of sadness to encourage consumers to donate to a cause or support their mission. Again, it is highly contextual. If you are trying to make a sale, happiness, joy or even curiosity would be appropriate emotions. </p><h3>2. Choose a Marketing Technique </h3><p>Once you have chosen a suitable emotion for your marketing piece, you must select marketing techniques that will help you evoke this emotion. Here are some effective marketing techniques.</p><h4>Storytelling</h4><p>This is an effective way of evoking an emotion as it can take your customers on a journey. If you are a new business, the best story you can start with is your own! Every business has a unique story for how it began and why it exists, so this is a great place to start! If you want your audience to feel inspired, tell your audience about how your mission came about and the challenges you’ve faced. Or perhaps you want to make them feel warm inside, so tell them how your passion developed. </p><h4>Video Marketing </h4><p>This technique is also very effective as it uses more than one sensory cue. It is an opportunity to evoke an emotion through both sound and visuals, enhancing the emotional effect of the message and helping it to become memorable. A memorable message is more likely to be shared by your customers with friends and family.</p><h4>Showcase Reviews </h4><p>Once your customer has used your product or service, it is important to encourage them to leave a review, so they can be displayed on your site or social media profiles (do not include personal information!) Positive comments can help to validate new customers feelings when they see that others were also happy with your product. </p><h4>Build a Community</h4><p>This is a very powerful technique in terms of evoking emotions. Enabling customers to come together and be a part of something has proven to be highly successful, as people enjoy connecting with others just like them. Here, you can provide customers with so much more than just a product! </p><h4>Be authentic</h4><p>Finally, every brand should opt to be its authentic self. By making everything about your brand authentic, it makes it real. There is nothing more heart-warming and admirable than a true and genuine brand. Authenticity also allows a brand to showcase what is unique about them, which can inspire customers and help them to remember the brand! </p><h3>3. Implement Your Strategy</h3><p>With your emotion and techniques in place, it’s time to launch. Ensure consistency across all touch points, from ads and social media to emails and packaging. Every interaction should reinforce the emotional connection. </p><h3><b>Emotional Marketing Techniques</b></h3><p>Here’s a deeper dive into the techniques that can make your emotional marketing strategy soar:</p><p><b>Use Humor - </b>A clever meme or funny ad can make your audience laugh and associate your brand with positivity.</p><p><b>Create Nostalgia -</b> Bring back fond memories with retro visuals or references to simpler times.</p><p><b>Inspire - </b>Share stories of triumph or innovation that motivate your audience. </p><p><b>Foster Belonging - </b>Highlight shared values or interests to make your audience feel part of a tribe.</p><h3><b>In Conclusion</b></h3><p>Emotional marketing is more than a trend; it’s a bridge that connects brands with their audiences on a deeper level. It’s not about selling products but about creating experiences that leave a lasting impact.</p><p>So, think about the emotions you want to evoke, and design your strategy around them. Whether it’s a laugh, a tear, or a sense of wonder, those moments are what your audience will remember, and why they’ll come back for more.</p><p></p>

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When you get hit with a marketing message that pulls at your emotions, it sticks. Whether it’s a funny billboard, a tear-jerking video, or a ridiculously cute Instagram post, there’s a reason behind it and that reason is emotional marketing.

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10 Marketing Quick Wins For Small Businesses

How To Write Product Descriptions That Sell

How to Use SEO to Get Your Business Found on Google

How Your Small Business Can Use Emotions to Improve Marketing