• Search Engine Optimisation

    SEO: The Ultimate Guide To Search Engine Optimisation

    For the non-technical people out there, who cannot see the wood through the trees when it comes to Search Engine Optimisation, here is the ultimate guide to help you find your way and get your website seen! This article will focus on the search engine Google and it will explain how search engine optimisation (SEO) works, including a few ways in which you can monitor your site and boost your number of visitors. 1. What Is Search Engine Optimisation? (SEO) Search Engine Optimisation (SEO) is a digital marketing strategy designed to enhance your website’s visibility in search engine results, driving…

  • Business Planning

    Why a Business Planner is Crucial for Starting an Online Business

    When starting an online business, many entrepreneurs focus on product development, marketing, and revenue generation but often overlook one essential tool: a business planner. Here’s what this article will cover; 1. What is a Business Planner? A business planner is not just for jotting down ideas, it is in fact a vital strategic tool or document designed to help entrepreneurs organise and manage all their business activities. It includes many sections that covers; setting your business goals, planning daily tasks, tracking finances, and forming your marketing strategy. For online businesses, a planner enables you to outline your content strategy, track…