For the non-technical people out there, who cannot see the wood through the trees when it comes to Search Engine Optimisation, here is the ultimate guide to help you find your way and get your website seen! This article will focus on the search engine Google and it will explain how search engine optimisation (SEO) works, including a few ways in which you can monitor your site and boost your number of visitors. 1. What Is Search Engine Optimisation? (SEO) Search Engine Optimisation (SEO) is a digital marketing strategy designed to enhance your website’s visibility in search engine results, driving…