Let’s talk emotional marketing. Where a consumer is made to experience feelings of happiness, joy and anticipation… even a little shock factor. We have all experienced this at some point, that moment when a clever ad, heartwarming story, or a laugh-out-loud meme grabs your attention and makes you feel something. But why is that? When you get hit with a marketing message that pulls at your emotions, it sticks. Whether it’s a funny billboard, a tear-jerking video, or a ridiculously cute Instagram post, there’s a reason behind it and that reason is emotional marketing. Here’s what this article will cover;…