<p>Search engine optimisation was probably the last marketing strategy I wanted to explore. It seemed overly complicated, stressful and not something I felt I qualified to do. But when I discovered that most of my articles were barely making it to the second page on google, I realised I needed to bite the bullet and get to grips with SEO! I was pleasantly surprised to discover how much I could do to improve my position on google. Using simple steps, I was not only able to increase my sites ranking, but reach the top for relevant search terms! </p><p>So, this guide is designed to help anyone, who like me, may be avoiding SEO, optimise your website using beginner friendly tips, so you can get your business found on Google.</p><h2>What is Search Engine Optimisation?</h2><p>First of all, Search Engine Optimisation (SEO) is a digital marketing strategy designed to enhance your website’s visibility in search engine results, driving organic traffic to your site without the need for paid advertising. </p><p>By optimising various on-page and off-page factors, such as keywords, content quality, back links, and user experience, you can improve your site’s ranking for search queries that are relevant to your business. For example, utilising keywords like &#39;London women&#39;s hair salon&#39; in a sites meta descriptions can increase your visibility for women looking for local salons.</p><p>Higher rankings make your site more discoverable to your users, increasing your chances of attracting visitors interested in your offerings. It’s a very effective long-term strategy that helps build trust and authority online.</p><h2>How does Search Engine Optimisation work?</h2><p>So, time for the nitty gritty! When someone types a search query into Google, it will produce a long list of results over a huge number of pages, these are Google&#39;s indexed web pages. Results ranked first, are positioned there because the search engine has deemed them most relevant to the user’s search. </p><p>The higher the ranking, the more organic traffic these pages will receive. Organic traffic refers to the site visitors coming from unpaid sources, it&#39;s your FREE traffic! Organic traffic typically accounts for 53% of all website traffic. </p><p>SEO = Organic Traffic. This is what we are all striving for – free traffic!</p><h2>How do I get started with SEO?</h2><p>To get started with search engine optimisation, there are a few tools you&#39;re going to need to get setup, we call them the 3G&#39;s;</p><h3>Google Search Console</h3><p>If your site is live, its important to find out how well your site is performing before you begin optimising it. For this you must sign up to<a href="https://search.google.com/search-console/about"> Google Search Console</a>, this is a free tool you can use that can tell you exactly how well your site is performing in google’s search results. </p><p>Changes or improvements you make can be closely monitored. Most importantly, you can find out if your site has even been indexed yet (added into google search results) If it says &#39;URL is not on google, click &#39;request indexing&#39; and your URL will join a queue, waiting to be crawled. It can take up to a 2 weeks for your site to be indexed, so don’t put in more requests. </p><p>However, if your pages are still not being indexed there is unfortunately a long list of possible reasons why. <a href="https://developers.google.com/search">Visit Google Search Central</a> for troubleshooting.</p><h3>Google Analytics</h3><p>If your sites pages have been successfully crawled and added into googles search results, you will now be discoverable. So, now you&#39;re ready to<a href="https://developers.google.com/analytics"> sign up to Google Analytics</a>, another free platform that will enable you to start monitoring the traffic you receive. You will be able to find out how much traffic you are getting and where its coming from. </p><p>This data will help you to make decisions about how to promote your site. Now, it will take a few days for data to be gathered so be patient.</p><h3>Google Business Profile</h3><p>Once your accounts are set up, you should<a href="https://www.google.com/intl/en_us/business/"> consider getting listed on google</a> with a business profile. This is particularly important if you run a business with a physical address. Perhaps you run a salon, a shop or have a small office somewhere. This profile will help your customers to find you as you will be added to Google Maps and it will of course link to your website.</p><h2>How Do I Search Engine Optimise My Sites Content?</h2><p>Now its time to plan what content will be on your site. This includes everything from blog articles, to your About page. </p><h3>Research Keywords</h3><p>First<a href="https://ads.google.com/home/tools/keyword-planner/"> head over to Google’s Keyword Planner</a> and <a href="https://trends.google.com/trends/">Google Trends.</a> Here you can discover what keywords (related to your business) people are searching for specifically. </p><p>Focus on <b>search frequency </b>and <b>level of competition</b>. It is these two measurements that are particularly important. Aim for keywords with a monthly search volume of at least 1,000, a figure less than this suggests it is an unpopular search term. Make sure your keyword has with low-medium competition, this will make it easier for you to rank highly.</p><p><b>Google Trends</b> is a site that can reveal how popular a keyword is by scoring it from 0-100. So for example, if you are selling a product titled ‘children’s craft box’, but the search term scores 20, you should look for a related term instead. Perhaps your customers are using keywords like ‘kids’s activities’ or ‘children’s craft gifts’. In which case, these are the keywords you should be including in your metadata. Choose keywords with a Google Trends score of 50 or higher.  </p><h3>Write Website Content</h3><p>The content on your site must be clear, well-written and contain the keywords that you have newly discovered. Be sure to highlight exactly why your site exists and provide in-depth content for the About page.</p><h3>Start a Blog</h3><p>Having a blog on your site can increase traffic by up to 300% percent. It is a no brainer to include one on your site as long as you regularly add to it. Blog articles are an excellent way to include relevant keywords that your customers will be searching for. It is advised to have at least 20 blog articles to improve your discoverability. If you&#39;re stuck for content, consider the following; common customer questions, industry trends and tutorials or how-to guides related to your products or services.</p><h3>
Provide Metadata</h3><p>Your metadata is the extra information you write for search engines that explains or summarises the content on your site or pages. This is crucial information picked up by search engine algorithms, so make sure you use the keywords you have researched. If you are a blogger and you use <a href="https://ghost.org/">Ghost</a> or<a href="https://wordpress.com/"> WordPress</a>, there is a clear option to edit your metadata in settings before publishing an article which allows you to include more keywords.
</p><h3>Incorporate Links</h3><p>
Links are a powerful tool for optimising your website and a super easy way of increasing its search engine ranking. Start by incorporating <b>internal links, </b>links that connect different pages or articles on your own site. These not only enhance user navigation but also improve your site’s credibility and quality in the eyes of search engines. For instance, if you’re writing about a new product, include links to related products or articles.</p><p><b>Inbound links</b>, also known as back links, are another valuable asset. These are links from other websites to yours, bringing traffic directly to your site. To increase your inbound links, consider asking your suppliers or partners to link to your website, helping customers discover where they can purchase your products. When these links come from high-traffic or reputable websites, they can significantly improve your search engine ranking.</p><p>Finally, don’t shy away from <b>outbound links</b>, which direct users to other reputable websites. While it might seem counter intuitive to send users elsewhere, outbound links to high-quality sites actually signal to search engines that your content is well-researched and credible. For example, if you run a fashion blog and write about the latest winter trends, you could link to a site like ‘Selfridges’ where users can shop for the featured styles. Over time, frequent use of outbound links can also support affiliate marketing opportunities, adding another layer of value to your content strategy.</p><h3>
Guest Post</h3><p>Guest posting involves writing a post on another website or blog, also including your business or blog name and a link to your site. Not only does this boost your site ranking once again, this is a great way to encourage traffic back to you and increase your brand awareness. There are blogging sites which allow you to guest post such as <a href="https://blog.hubspot.com/">Hubspot</a>. However you can also contact an independent blogger to find out if they would allow you to guest post, but only if your content is relevant to their users too! A guest post about how to make the perfect vegan dish, is no good posted on a blog about cars. If you do get the opportunity to guest post for an independent blogger or business, be sure to return the favour! Remember this can also help drive traffic to your site.
</p><h3>Request Reviews</h3><p>Reviews are an excellent way to search engine optimise your site, as google favours sites that are highly-rated. It adds to your credibility, so make sure this is enabled. You should also be heavily engaged here and respond to reviews where possible. Even if it is a simple ‘thank you’, you are engaging with your audience.</p><h3>Be aware</h3><p>Not every business or blogger uses approved techniques of Search Engine Optimisation. Some techniques involve deceiving users and manipulating indexes (search engine spamming). It is important that you follow approved methods </p><p></p>

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Understand why customers can't find your business when searching online and discover how to fix it.

Search Engine Optimisation

How to Use SEO to Get Your Business Found on Google

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<p>As a marketer (not a graphic designer) who has spent countless hours designing social media posts, presentations, posters, and even the occasional video, I’ve always been on the lookout for tools that simplify the design process without compromising on quality. Photoshop and Adobe are expensive tools that do require you to spend time learning and experimenting with all the features. Time I have not really had. However,  when I discovered Canva, a free graphic design tool for beginners, it completely transformed how I approach content creation. </p><p>If like me, you&#39;re looking for a cost-effective solution to step up your branding game, Canva is the ultimate resource for beginners.</p><h3><b>The Game-Changer for Small Businesses</b></h3><p>When I first started in marketing, I remember spending hours on complex design software, struggling to create visually appealing content. The learning curve was steep, the software expensive, and the process was incredibly daunting. That’s why discovering Canva felt like striking gold. With its simple interface,  library of free templates, and easy-to-use drag-and-drop functionality, Canva eliminates so many technical hurdles that come with traditional graphic design tools.</p><p>For small business owners, especially those without a design background, Canva offers a lifeline. Need to create an eye-catching social media post to promote a sale? Canva has pre-sized templates for every platform, from Instagram to Facebook. Planning to pitch a new idea to a client? Canva’s presentation designs rival those of professional agencies!</p><h3><b>Why Canva Works for Beginners</b></h3><ol><li><p><b>Ease of Use</b>
Canva’s user-friendly design means you don’t need to be a tech wizard to create stunning visuals. Its drag-and-drop interface allows you to add images, text, and design elements effortlessly. For instance, I recently worked with the CEO of an entertainments app, who needed help designing product promotion graphics for their Instagram page. Using Canva, we were able to create vibrant, professional posts in minutes, without design experience.</p></li><li><p><b>Free Resources</b>
As a small business owner, budgeting is crucial. Canva’s free version offers thousands of templates, stock images, and fonts, ensuring you can create professional-quality designs without spending a penny.</p><p>However, for those looking to explore advanced options, Canva Pro is a worthwhile investment. For just a small monthly fee (approx £13) you gain access to premium templates, an expansive library of stock videos, the ability to resize designs with a single click, and even a background remover tool (which has proved rather handy!)</p></li><li><p><b>Versatility</b>
From logos and videos to posters and business cards, Canva supports a wide range of formats. As a marketer, I’ve used Canva to create everything from Instagram stories to animated promotional videos, without ever needing another tool. You can also design printable materials like flyers, brochures, and business cards. Canva’s high-resolution download options make it ideal if you need to create physical marketing materials on a budget.</p></li><li><p><b>Collaboration Made Easy</b>
Canva’s collaborative features allow teams to work together seamlessly. This has been a lifesaver for me when working on campaigns with remote colleagues. For example, my team recently used Canva’s shared design functionality to brainstorm ideas for a new product launch. Each team member added their suggestions and edits directly to the design, making it easy to finalise the project in record time.</p></li><li><p><b>Access to Tutorials and Tips</b>
Canva also offers built-in tutorials and design tips, making it the perfect starting point for beginners. It’s like having a personal design coach at your fingertips. If you’re not sure how to make your designs pop, Canva’s blog and YouTube channel are packed with advice on branding, social media trends, and design principles.</p></li></ol><h3><b>Why I Use Canva as a Marketer</b></h3><p>One of my most memorable Canva success stories came when I was tasked with designing a last-minute social media campaign. The deadline was tight, and I didn’t have access to our usual graphic designer. Using Canva, I whipped up a professional-looking series of posts in under an hour. The campaign went live on time, performed exceptionally well, and impressed both the client and my team.</p><p>What stood out to me was how easily I could adapt the templates to match the brand’s aesthetic. From customising colours and fonts to incorporating the client’s logo, Canva made the entire process seamless.</p><p>Another time, I used Canva to create a presentation for a major pitch. The polished, professional slides helped us secure the deal, proving that great design can have a real impact on business outcomes.</p><h3><b>How to Get Started With Canva</b></h3><ol><li><p><b>Sign Up for Free</b>
Visit Canva’s website or download the mobile app to create a free account. Signing up takes less than a minute, and you’ll gain instant access to hundreds of templates.</p></li><li><p><b>Explore Templates</b>
Start by browsing Canva’s vast collection of templates. You’ll find options tailored to specific needs, such as Instagram posts, YouTube thumbnails, posters, and more.</p></li><li><p><b>Customise Your Design</b>
Choose a template that fits your vision, and begin customising it. You can change colours, upload your own images, and experiment with fonts until the design perfectly represents your brand.</p></li><li><p><b>Download and Share</b>
Once you’re happy with your design, download it in the format of your choice. Canva supports PNG, JPG, PDF, and even MP4 for videos.</p></li><li><p><b>Upgrade to Pro (Optional)</b>
If you find yourself needing advanced features, consider upgrading to Canva Pro. It’s an affordable way to access premium tools that can further enhance your designs.</p></li></ol><h3><b>Conclusion: Why Canva Is the Best Tool for Small Business Owners</b></h3><p>For small business owners, time and budget constraints often mean design takes a backseat. Canva changes the game by making professional-quality graphic design accessible to everyone. Its free version alone offers enough resources to kickstart your journey, and its premium options are worth considering as your business grows.</p><p>So, whether you’re crafting a promotional video, designing a new logo, or creating posters for an event, Canva is the ultimate tool to bring your vision to life. As someone who uses it daily, I can confidently say it’s the best decision you can make for your business’s visual identity.</p><p>Try Canva today, and see the difference it makes.</p>

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It is this free graphic design tool that enables everyone to design digitally

Graphic Design Tool

Why Canva Is The Best FREE Graphic Design Tool 

<p>My most recent client Lisa, was a small business owner of an online craft shop, looking to grow her online presence and achieve more sales. She had been running her online shop for 2 years, relying on word-of-mouth and the occasional market stall to reach her customers. While her products were top-notch, she struggled to get them in front of enough eyes. So I suggested, “Why not take it to Instagram?” She was not immediately convinced and was quick to say &quot;I wouldn&#39;t know where to begin with that!&quot;. Little did she know that Instagram was going to transform her business in just 3 months. Now I will reveal how we did it and how you can make the most out of an Instagram Business account.</p><h3>Why Instagram for Business?</h3><p>Instagram is not just a social platform; it’s a visual storytelling powerhouse. Storytelling being key here! With over one billion monthly active users, it offers businesses opportunities to engage and convert their audiences. The platform’s tools and features are designed specifically for business accounts to empower you to share your brand’s story, grow your community, and drive sales.</p><p>Lisa started by switching her account to an Instagram Business profile. This small step unlocked features like in-depth analytics, sales posts, and advertising capabilities that were game-changers for her.</p><h3>Step 1: Crafting a Memorable Profile</h3><p>Your Instagram profile is your brand’s digital storefront. It’s the first impression potential customers have of your business. Here is what you need to focus on first;</p><ul><li><p><b>Profile Picture:</b> A clean, recognisable logo for instant brand recall. Your profile picture is often what viewers see first, so ensure it’s professional and aligns with your brand identity.</p></li><li><p><b>Bio:</b> The bio is a very small space to tell your audience why your business exists. So consider writing your brands mission, your products unique selling point, and a clear call-to-action (CTA) with a link to your website. Keep it simple, short and impactful. </p></li><li><p><b>Contact Information:</b> Easy-to-find details, such as email, phone number, and physical location, ensured potential customers could reach her effortlessly. Adding buttons like “Email” or “Call” makes contacting your business straightforward and removes barriers. </p></li></ul><h3>Step 2: Content that Captivates</h3><p>In order for Lisa to stand out, she needed to connect with her audience. Her content had to resonate with them, so it was essential to focus on authenticity, quality and consistency. We used these techniques;</p><ul><li><p><b>Storytelling:</b> Instead of just showcasing products, we shared shared behind-the-scenes content, customer stories, and her own journey as a small business owner. This is the “why” behind your business and helps to  build that personal connection with your audience. For example, a post about her cosy crafting corner resonated deeply with her followers and encouraged them to describe their craft areas. </p></li><li><p><b>High-Quality Visuals:</b> I stressed the importance of getting to grips with basic photography and editing tools. Tools like Canva and Lightroom can help you to create stunning posts that align with your brand’s aesthetic. This level of quality, shows your customers you care. However, you may be surprised to learn that the occasional unpolished image or video can show the human behind the business, which customers connect with. </p></li><li><p><b>Consistency is Key:</b> I put together a posting schedule to ensure her followers always knew when to expect fresh content. Using tools like Meta’s Creator Studio or Buffer can help you plan posts weeks in advance, maintaining consistency without the stress of daily uploads. This is typically the reason people &#39;give up&#39; on social media because it can be exhausting, so plan in advance!</p></li></ul><h3>Step 3: Leverage Instagram’s Features</h3><p>Instagram’s features are designed to help your business thrive. We made use of these tools to maximise her reach and engagement:</p><ul><li><p><b>Instagram Stories:</b> Quick, engaging snippets allowed Emma to keep her audience hooked. You can experiment with polls, questions, and quizzes to encourage interaction and gain valuable insights into your audience’s preferences. Stories also allowed her to share promotions.</p></li><li><p><b>Reels:</b> By creating short, creative videos showcasing her products, my client was able to reach a much broader audience. Experimented with trends (relevant to your business) and add a unique twist to ensure your brand’s voice is unique and authentic.</p></li><li><p><b>Shoppable Posts:</b> These posts allowed customers to buy directly from her feed, making the shopping experience seamless and removing potential barriers. With product tags, you can close the gap between inspiration and purchase, converting browsers into customers.</p></li></ul><h3>Step 4: Engage and Build Community</h3><p>I discussed the importance and value in building a community. To do this, I ensured she interacted with her followers daily. Here’s how she built a loyal community:</p><ul><li><p><b>Reply to all Comments and Messages:</b> Respond to every comment and direct message. This personalised interaction shows your followers that you value them.</p></li><li><p><b>Engage with User-Generated Content:</b> She encouraged her customers to share pictures of her products and tagged them in her posts and stories. This not only built trust but also provided her with free, authentic content.</p></li></ul><h3>Step 5: Insights and Adjustments</h3><p>Using Instagram’s analytics, we were able to identify what worked and what didn’t. We were then able to perfect her strategy based on metrics like engagement rates, best posting times, and audience demographics. It quickly became clear that her audience was most active in the evenings, so she shifted her posting schedule accordingly.</p><h3>The Power of Ads</h3><p>After seeing organic success, Lisa was keen to invest in Instagram ads. This is not for everyone, some businesses thrive alone on organic content. However Lisa felt confident she could manage more sales so she created targeted campaigns based on location, interests, and behaviour. Here’s how I made her ads effective:</p><ul><li><p><b>Clear Goals:</b> Each campaign had a specific objective, whether it was driving website traffic, promoting a new product, or increasing brand awareness.</p></li><li><p><b>Compelling Creatives:</b> Eye-catching visuals and strong CTAs made her ads stand out in crowded feeds.</p></li><li><p><b>Precise Targeting:</b> I used Instagram’s targeting options to ensure her ads reached the right people. By analysing the results, we continuously refined her approach.</p></li></ul><h3>Beyond the Basics: Building for Longevity</h3><p>Lisa&#39;s journey didn’t stop there. To ensure her boutique continued to thrive on Instagram, she explored advanced strategies:</p><ul><li><p><b>Seasonal Campaigns:</b> Lisa planned content around holidays and seasons, offering limited-time collections and promotions.</p></li><li><p><b>Customer Feedback:</b> Regularly engaging her audience through polls and direct messages helped Lisa refine her offerings.</p></li><li><p><b>Evolving with Trends:</b> By staying updated with Instagram’s new features and trends, Lisa kept her content fresh and relevant.</p></li></ul><h3>Final Thoughts</h3><p>An Instagram Business account isn’t just about promoting products; it’s about connecting with your audience and telling your brand’s story in a way that resonates. You can transform your business by embracing the platform’s potential. Every post, story, and interaction is an opportunity to build trust and drive growth.</p><p>So, are you ready to make the most out of your Instagram Business account? Dive in today and experiment!</p>

Photo by <a href="https://unsplash.com/@alexbemore?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Alexander Shatov</a> on <a href="https://unsplash.com/photos/pink-and-white-square-illustration-_tF3vug2FhQ?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
      

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Here's everything you need to know to achieve business success on Instagram when marketing your business. 

Instagram Business Account

How to Make the Most Out of an Instagram Business Account

<p>Setting up a business can feel like an overwhelming task, especially when you&#39;re standing at the edge of the unknown. But what if I told you that taking the first steps doesn&#39;t have to be complicated? With the right mindset, tools, and plan, you can turn your passion into a thriving business. Let me tell you about, a mum of two from Brighton who I met not long ago, she started her own handmade jewellery business from her kitchen table. Like many aspiring entrepreneurs, she didn’t have a background in business or marketing. She only had an idea, a small budget, and the determination to make it work!</p><p>In this guide, I’ll walk you through the essential steps to start your dream business from scratch, sharing tips, tools, and practical advice tailored for first-time entrepreneurs.</p><h3>Step 1: Define Your Business Idea</h3><p>The first step is to get crystal clear on what your business will be about. Ask yourself:</p><ul><li><p>What am I most passionate about?</p></li><li><p>What skills or expertise do I already have?</p></li><li><p>Who would benefit from my product or service?</p></li></ul><p>For the jewellery maker in Brighton, she loved crafting unique, handmade jewellery. She realised there was a gap in the market for affordable, high-quality pieces made from sustainable materials. Your business idea doesn’t have to be revolutionary; it just needs to solve a problem or meet a need. Remember, every successful business started as a simple idea. And in my opinion, its the simple ideas that are more likely to be successful as there are fewer moving parts. </p><h3>Step 2: Research Your Target Audience</h3><p>Understanding your target audience is crucial. Who are they? What do they want? What problems are they facing that your business can solve? The jewellery maker discovered her audience was primarily women aged 25-40 who were environmentally conscious and loved unique, handmade products. She learned this by researching forums, social media groups, and even chatting with friends. You can use tools like <a href="https://trends.google.com/trends/">Google Trends</a> and <a href="https://answerthepublic.com/">Answer the Public</a> to explore what people in your niche are actually searching for. This will help you tailor your product or service to meet their needs.</p><h3>Step 3: Create a Business Plan</h3><p>Writing a business plan may sound intimidating (and perhaps a little boring!) but it’s an essential road map to guide your journey. You don’t need a 30-page document; a simple plan and marketing strategy will suffice. It should include;</p><ul><li><p>An outline of your product or service </p></li><li><p>A summary of the target market</p></li><li><p>A list of materials and suppliers</p></li><li><p>A pricing structure that covers costs and leaves room for profit.</p></li><li><p>A basic marketing strategy.</p></li></ul><h3>Step 4: Set Up Your Business Legally</h3><p>In the UK, you’ll need to register your business with HMRC and decide whether you’ll operate as a sole trader or a limited company. Each option has its pros and cons, so choose what works best for your situation. Starting as a sole trader might be the easiest and most cost-effective option. You can register fully online, set up a business bank account, and research your tax obligations. Don’t forget to check if you need any specific licenses or insurance. </p><h3>Step 5: Build Your Online Presence</h3><p>In today’s world, having an online presence is non-negotiable. You will require a simple website, and social media profiles that align with your brand. Check out this article on <a href="https://www.lovemarketing.org/blog/social-media-platforms">which social media platforms to use.</a> </p><p>Wix is one of the most simplest website builders currently out there and you can use <a href="https://www.canva.com/free/">Canva&#39;s free plan</a> to design a logo and social media posts.</p><p>With a website, it is important to invest time in learning basic SEO (Search Engine Optimisation) to help your website rank higher on Google. To get you started, visit this article on<a href="https://www.lovemarketing.org/blog/how-to-get-your-business-found-on-google"> getting your website found on Google</a>. Don&#39;t worry, you don’t need to be an tech expert, you just have to focus on using relevant keywords and writing clear, helpful content. </p><h3>Step 6: Start Small</h3><p>When you’re starting out, it’s tempting to try every marketing strategy under the sun and sign up to every social media platform there is. Instead, focus on a few tactics that will work best for your target audience. Begin by:</p><ol><li><p>Reaching out to friends and family for support and word-of-mouth referrals.</p></li><li><p>Attending networking events or fairs to showcase your products in person.</p></li><li><p>Running simple social media campaigns with clear calls to action.</p></li></ol><p>Don’t underestimate the power of storytelling. Share your journey with your audience to create an emotional connection. Check out this<a href="https://www.lovemarketing.org/blog/brand-story"> brand storytelling to engage customers article.</a></p><h3>Step 7: Learn and Adapt</h3><p>Every business journey is a learning experience. You’ll make mistakes, and that’s okay! What matters is that you adapt and improve. You may find that your customers are particularly drawn to stories about the materials you use. In which case you can begin incorporating this into your marketing to boost engagement. You can use tools like Google Analytics and social media insights to track your progress. This data will help you understand what’s working and what isn’t. </p><h3>Final Thoughts</h3><p>Starting your dream business from scratch is a journey, not a sprint. Remember, every successful entrepreneur started where you are now, with an idea and the courage to pursue it. Like the jewellery maker, you can overcome the challenges and create a business that not only reflects your passion but also serves your customers in a meaningful way. So, take that first step. Define your idea, research your audience, and begin building your dream. With patience, perseverance, and a little creativity, success is within your reach.</p><p>Good luck, and remember, the best time to start is now!</p><p></p><p></p>

Photo by <a href="https://unsplash.com/@mikepetrucci?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Mike Petrucci</a> on <a href="https://unsplash.com/photos/gray-and-blue-open-signage-c9FQyqIECds?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
      

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Setting up a business is a marathon, not a sprint. Here is a step by step guide for you as an aspiring entrepreneur to get your small business up and running.

Welcome to Love Marketing

How to Use SEO to Get Your Business Found on Google

Why Canva Is The Best FREE Graphic Design Tool

How to Make the Most Out of an Instagram Business Account

How To Start Your Dream Business From Scratch

Branding

Your Brand Story Isn't Boring. Here's How To Tell It

Why Brand Positioning Is Key to Your Business's Success

Social Media

Why Canva Is The Best FREE Graphic Design Tool

How to Make the Most Out of an Instagram Business Account

How To Use Pinterest For Business

How to Choose the Right Social Media Platforms for Your Business

Business Planning

How To Start Your Dream Business From Scratch

The Best Tool For Creating A Product Customers Actually Want

What Are SMART Goals and How Can They Help Your Business Grow?

A Guide to Using a Business Planner for Your Online Business

Sustainability

Understanding Your Business' Corporate Social Responsibility

Marketing Strategies

10 Marketing Quick Wins For Small Businesses

How To Write Product Descriptions That Sell

How to Use SEO to Get Your Business Found on Google

How Your Small Business Can Use Emotions to Improve Marketing