• search engine optimisation
    Search Engine Optimisation

    SEO: The Ultimate Guide To Search Engine Optimisation

    October 16, 2024 - By 

    For the non-technical people out there, who cannot see the wood through the trees when it comes to Search Engine Optimisation, here is the ultimate guide to help you find your way and get your website seen! This article will focus on the search engine Google and it will explain how search engine optimisation (SEO) works, including a few ways in which you can monitor your site and boost your number of visitors. 1. What Is Search Engine Optimisation? (SEO) Search Engine Optimisation (SEO) is a digital marketing strategy designed to enhance your website’s visibility in search engine results, driving…

  • business planner by love marketing
    Business Planning

    Why a Business Planner is Crucial for Starting an Online Business

    October 16, 2024 - By 

    When starting an online business, many entrepreneurs focus on product development, marketing, and revenue generation but often overlook one essential tool: a business planner. Here’s what this article will cover; 1. What is a Business Planner? A business planner is not just for jotting down ideas, it is in fact a vital strategic tool or document designed to help entrepreneurs organise and manage all their business activities. It includes many sections that covers; setting your business goals, planning daily tasks, tracking finances, and forming your marketing strategy. For online businesses, a planner enables you to outline your content strategy, track…

  • emotional marketing
    Digital Marketing

    Emotional Marketing: Why Emotions Are The Secret Sauce

    October 16, 2024 - By 

    Let’s talk emotional marketing. Where a consumer is made to experience feelings of happiness, joy and anticipation… even a little shock factor. We have all experienced this at some point, that moment when a clever ad, heartwarming story, or a laugh-out-loud meme grabs your attention and makes you feel something. But why is that? When you get hit with a marketing message that pulls at your emotions, it sticks. Whether it’s a funny billboard, a tear-jerking video, or a ridiculously cute Instagram post, there’s a reason behind it and that reason is emotional marketing. Here’s what this article will cover;…